Friday, March 28, 2014

PBR

MEDIA CONTACT: Denise Abbott, Senior Director of Public Relations
(719) 242-2800, ext. 3372
Email Denise Abbott

FOR IMMEDIATE RELEASE


CBS Network Television to broadcast Professional Bull Riders action three consecutive weekends

The PBR's 15/15 Bucking Battle featuring $25,000 Bad Boy Mowers Bounty Bull Bushwacker will air on CBS, Saturday, March 29

PUEBLO, Colo. - The Professional Bull Riders popular 15/15 Bucking Battle, featuring ESPN The Magazine's "baddest body in sports," Bushwacker, will air on CBS Network Television for the next three Saturday afternoons, starting this Saturday, March 29, at 1 p.m. ET.

The 15/15 Bucking Battle is a special round of competition pitting the PBR's Top 15 ranked bull riders against the Top 15 ranked bulls. Amongst them for the next three weekends will be Bushwacker.

The two-time PBR World Champion Bull is retiring after the 2014 Built Ford Tough World Finals in Las Vegas on Oct. 22-26. He is currently in pursuit of his third world championship title.

On his way to Las Vegas, Bushwacker will make stops along his 2014 farewell tour in Fresno, Calif. (March 28-29); Boise, Idaho (April 4-5); and Billings, Mont. (April 11-13). Each weekend he will buck during a 15/15 Bucking Battle. As the best bovine athlete to ever compete in the PBR, the lucky rider randomly drawn to take on Bushwacker each weekend will have the opportunity to win the Bad Boy Mowers Bounty Bull Bonus of $25,000.

In Fresno, L.J. Jenkins is that rider. Jenkins has attempted to ride Bushwacker once in his career. In 2012, Jenkins made it to the 2.97-second mark before Bushwacker tossed him to the dirt.

This Saturday will be the first of three opportunities for fans to watch Bushwacker on CBS Network Television.

Table Mountain Casino Invitational 15/15 Bucking Battle - Saturday, March 29, at 1 p.m. ET
DeWALT Guaranteed Tough Invitational 15/15 Bucking Battle - Saturday, April 5, at 3 p.m. ET
Stanley Performance in Action Invitational 15/15 Bucking Battle - Saturday, April 12, at 12:30 pm. ET

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmyᆴ Award winner and Peabody Award winner David Neal, who serves as executive producer.


About the Professional Bull Riders, Inc. (PBR)The world’s premier bull riding organization, the PBR, turns 21 in 2014. In just two decades, the dream of 20 bull riders has become a global sports phenomenon with PBR broadcasts reaching more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attending live events each year. PBR has paid out more than $130 million in earnings to its athletes, and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million ― the most of any western sports athlete in history. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR, Twitter at http://twitter.com/PBR, and YouTube at http://www.YouTube.com/PBR.

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